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Ford is studying up on electric-vehicle misconceptions as it prepares a new ad campaign to support plug-in products.
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What's your favorite EV ad so far? Twitter poll results
Votes are in for your favorite electric-vehicle ad so far in 2019, and you chose the funny one.
Eric C. Evarts -
Schwarzenegger is “kicking gas” and taking names in EV-advocacy short
Arnold Schwarzenegger plays a smarmy used-car salesman in a new short for the electric vehicle advocacy group Veloz.
Bengt Halvorson -
Electric car ads: Latest from Nissan and Audi take very different approaches
A new ad for the Nissan Leaf flies high but says little, while an Audi E-tron ad helps hash through common concerns.
Bengt Halvorson -
Tesla Model 3 leasing, EPA proposal, Audi ads, deals for April: Today's Car News
Tesla revised its lineup—again—and introduced leasing for the Model 3. EPA Administrator Andrew Wheeler announced that the agency will delay and revise a proposed freeze on fuel economy standards. New ads for the Audi e-tron quattro take on EV doubts directly. And we round up the best...
Eric C. Evarts -
2019 Audi E-tron ads take aim at electric myths
The series of ads takes head on the myths about electric cars ahead of the Audi E-tron's arrival this year.
Eric C. Evarts -
You asked, now you've received. In our Twitter poll last week, readers told us that they think automakers should quit focusing on electric cars' green credentials in ads and start advertising their performance. Apparently Audi was reading their thoughts. After spending as much as $5 million (or more?) on a somewhat ethereal Super Bowl ad that promoted a lineup of mostly conceptual electric cars, Audi has released another ad, at least on the web, that promotes the performance of the electric e-tron quattro SUV scheduled to come out later this spring. READ THIS: Audi Super Bowl ad: Heavenly...
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Audi Super Bowl ad: Heavenly electric-car future, hackneyed themes?
Audi’s 2019 Super Bowl ad for Sunday’s Big Game focuses in on the brand’s electric and electrified future. Like many EV ads, it’s a head-scratcher. In a series of almost clichéd nods to Field of Dreams, Back to the Future, and other movies that would be familiar to...
Bengt Halvorson -
Toyota Mirai billboards scrub nitrogen oxides while touting hydrogen fuel-cell sedan
If green cars can reduce emissions, why shouldn't their advertising do the same? That's the theory behind a series of billboards in relevant California markets that advertise the Toyota Mirai hydrogen fuel-cell sedan. But these billboards will do more than try to attract the eyes of potential...
Stephen Edelstein -
Toyota shows Mirai Super Bowl ad, but only in California
As is the norm these days, the ads running during Super Bowl LI this past weekend drew almost as much attention as the game itself. Automakers are among the myriad companies that expend considerable creative and monetary resources on Super Bowl ads every year. And green cars make occasional...
Stephen Edelstein -
Electric cars are on the market, so where are all the ads?
Automakers put relatively little effort into electric-car advertising, according to the Sierra Club.
Stephen Edelstein -
Know what a 'baller' is? Wanna be one for clean energy?
A new Energy Department campaign promotes electric cars in a questionable way.
Stephen Edelstein -
Nissan pokes fun at Tesla in new print ads.
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FTC sues Volkswagen for false 'clean diesel' advertising
The Federal Trade Commission alleges Volkswagen deceived consumers with its "clean diesel" advertising.
Stephen Edelstein -
Tesla electric cars are step to Carl Sagan's future vision: fan video
A fan-made ad uses a Carl Sagan speech to promote Tesla electric cars.
Stephen Edelstein -
2016 Toyota Prius Hybrid Is 'Heck On Wheels' In Super Bowl TV Ad
The 2016 Toyota Prius appears in a Super Bowl TV ad.
Stephen Edelstein -
VW Diesel Ad Pledges It's 'Working To Make Things Right'
Volkswagen launches newspaper ads as it tries to recover from the emissions scandal.
Stephen Edelstein -
Four Years In, Ford Releases First U.S. Focus Electric Ad (Video)
On most American streets and highways, the Ford Focus Electric is as rare a sight as some exotic sports cars. And unfortunately, some continued rather dismal sales numbers support that. Focus Electric sales totaled 1,964 in calendar-year 2014, up only slightly from the previous year’s total...
Bengt Halvorson -
The 2016 Chevrolet Volt, for which deliveries began just this week, is going into attack mode against the Nissan Leaf and Toyota Prius in a set of new ads. But in one of those ads, it almost feels as if GM is attacking its own (upcoming) product. They build on focus-group-themed ads that Chevy has launched against Ford, and its new F-150. ALSO SEE: Tesla Delivered 11,580 Cars In Q3; Can It Meet Full-Year Goal? In that one—the “grizzly bear spot,” as it’s come to be known—members of a focus group are asked if they’d use the steel cage or the aluminum cage...
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Toyota Mirai Fuel-Cell Car's Ad Agency Should Study Engine Technology More Closely
Oh, Toyota ... really? It's not bad enough that your Lexus brand put out two ads that inaccurately slammed plug-in electric and diesel vehicles, respectively. Now your own agency has gone and made a foolish technical error in an ad meant to pave the way for your 2016 Toyota Mirai hydrogen fuel-cell...
John Voelcker -
2016 Chevrolet Volt TV Ad Released 6 Months Before Car
One of the biggest concerns among electric-car advocates is GM's ability to create and sustain a smart, coherent, clever, and explanatory marketing campaign for its new 2016 Chevrolet Volt. The plug-in hybrid with a 50-mile range will arrive on the market in the second half of this year, but Chevy...
John Voelcker -
BMW i3 Electric Car Super Bowl TV Ad: Now It's Out [UPDATED]
The BMW i3 electric car will star in the brand's first Super Bowl ad in four years.
Stephen Edelstein -
Top Electric-Car Advertisers: Nissan And, Surprise, Kia--Chevy Not So Much
Nissan and Kia are big spenders on electric-car advertising, but not Chevy.
Stephen Edelstein -
Lexus CT 200h Hybrid Ad Slams Electric BMW i3: Gloves Come Off: FURTHER UPDATE
A new Lexus hybrid ad depicts electric cars as woefully inconvenient.
Stephen Edelstein